Master of Business Administration with a Concentration in Health Care Marketing Online

Provides a fundamental understanding of the strategic impact of decisions relating to the design, production, operation, control, and delivery of goods, services, and technology in organizations by using quantitative tools and qualitative frameworks. Applications and case analyses are used to study operational value and cost, materials management and distribution, management of technologies, and management for continuous improvement. Course topics include process planning, monitoring, controlling and improvement; project management; and supply chain planning, management, and analytics.

Focuses on the leadership roles and responsibilities of strategic managers and top-level managers who are responsible for setting organizational direction, enrolling employee commitment, identifying and managing organizational core competencies, establishing supportive organizational cultures, and ensuring organizational integrity.

Applies analytical techniques to the firm’s investment, financing, and dividend decisions. Topics include capital budgeting, capital structure, short-, intermediate-, and long-term financing, asset valuation techniques, and introduction to finance theory and literature.

Encompasses a comprehensive study of accounting information and its uses by professional managerial decision makers. Topics include areas in financial and managerial accounting and components of consolidated financial statements, cost and variance analysis, and budgeting.

Presents applications of microeconomic and macroeconomic theory, tools, and principles as they relate to problems and decisions that confront managers of business and other organizations. Microeconomics topics include demand and supply analysis, production decisions, market structure, and input employment decisions. Macroeconomic topics include measurement of economic activity and performance, macromodels, economic policy, and international economic dynamics.

Applies the statistical tools of hypothesis testing and regression analysis to practical business problems.

Explores the role of marketing in the development of organizational strategy. Topics include customer value creation, customer relationship management, international and domestic market opportunities and the competitive environment. Analytical tools and techniques will be introduced and applied in a variety of learning models to facilitate strategic marketing decisions.

Examine marketing communications as a component in reaching and persuading internal and external stakeholders in health care. Topics may include marketing communication theory in health care, marketing channel selection, and developing marketing communications for diverse internal and external stakeholders.

Provides a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis is placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.

Explores basics of Search Engine Optimization (SEO) and search engine advertising. Topics include but are not limited to: search engines operation, consumer search, pay-per-click search, sponsored links, site optimization, social media and search engine metrics. Additionally, the course includes how SEO fits into a successful market strategy.

Apply knowledge and skills developed in the graduate program in a realistic problem-solving environment. This capstone course is designed for MBA students nearing the end of their program. MGMT 5800 is restricted to students in the program.