Master of Business Administration with a Concentration in Sport Administration Online

Earn your sport administration MBA online and turn your passion for athletics into a leadership career.

Next Apply Date: 8/1/26
Next Class Start Date: 8/24/26
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Program Overview

Step into the spotlight of sports leadership with this AACSB-accredited MBA program

The online Master of Business Administration with a Concentration in Sport Administration program from East Tennessee State University is designed for peak performance, helping you quickly build leadership skills for sports management careers. Gain a solid foundation in accounting, analytics, finance, and other aspects of business as you build expertise in sporting events and venue operations—local to global.

Whether you’re moving up in your career or transitioning to this dynamic industry, you'll learn why strong business performance in sports depends on smart planning behind the scenes, and how the right expertise helps you gain a competitive edge, from budgeting and people management to security and fan engagement. Sports-industry case studies and a strategic management capstone course also provide you with opportunities to address real-world challenges and prepare for leadership roles in this dynamic field.

Complete this AACSB-accredited sports administration degree program in as few as 12 months, with accelerated online courses available 24/7.

As a graduate of this sports administration degree program, you will be prepared to:

  • Apply effective critical-thinking, decision-making, and problem-solving skills to address business challenges
  • Lead sports and business organizations using MBA-level management and strategy
  • Plan and manage sporting events with confidence, from budgeting and resource allocation to execution
  • Lead team sales operations and fan engagement campaigns
  • Practice safe sports facility management, with strong governing policies for operations and security
  • Set organizational direction and build a positive sports culture through strategic leadership
  • Manage sports leagues in online and recreational settings
  • Apply effective critical-thinking, decision-making, and problem-solving skills to address business challenges
  • Lead sports and business organizations using MBA-level management and strategy
  • Plan and manage sporting events with confidence, from budgeting and resource allocation to execution
  • Lead team sales operations and fan engagement campaigns
  • Practice safe sports facility management, with strong governing policies for operations and security
  • Set organizational direction and build a positive sports culture through strategic leadership
  • Manage sports leagues in online and recreational settings

Sport administration career opportunities:

  • Athletic Director
  • Sports Administrator
  • Sports Promotions Manager
  • Director of Sports Media
  • Team Sales and Event Coordinator
  • Athletic Facilities Manager
  • Athletic Director
  • Sports Administrator
  • Sports Promotions Manager
  • Director of Sports Media
  • Team Sales and Event Coordinator
  • Athletic Facilities Manager

Also available:

Choose from a variety of ETSU online MBA programs aligned with high-growth career fields.

Total Tuition $22,176*
Duration As few as 12 months
Credit Hours 33

Accreditation

AACSB logo

The College of Business and Technology at East Tennessee State University is accredited by AACSB International (AACSB). Fewer than 6% of the world’s schools offering business degree programs hold AACSB business accreditation.

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Need More Information?

Call (833) 690-1228

Call (833) 690-1228

Tuition

Discover our budget-friendly MBA tuition for this master’s degree in sports administration

At ETSU, we proudly offer some of the most flexible and affordable online MBA programs in Tennessee. Our budget-friendly sports administration online MBA tuition is pay by the course, with no large upfront expenses.

Tuition breakdown:

Total Tuition $22,176*
Per Credit Hour $672

Go beyond ordinary


Since 1911, our purpose has been to develop a world-class environment that enhances student success and improves the quality of life for people in the region and beyond.

Start soon, finish faster


Our MBA options offer convenient, 100% online coursework so you can advance on your schedule while balancing your career, academics, and personal life. 

Calendar

See upcoming enrollment dates and deadlines

Start your journey toward career advancement as early as you like. We offer multiple start dates for the MBA online sport administration degree, so choose the one that best fits your schedule.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Fall A8/24/268/1/268/8/268/21/268/22/2610/9/267 weeks
Fall B10/19/2610/1/2610/8/2610/16/2610/17/2612/3/267 weeks

Now enrolling:

Application Deadline 8/1/26
Class Starts 8/24/26

Take the next
steps toward earning your degree

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Admissions

​Review admission requirements for the ETSU online Master of Business Administration in Sport Administration

We’ve streamlined the MBA sport administration degree program admission process. Follow these steps to apply.

*2.5 minimum GPA for domestic students and 3.0 minimum GPA for international students

Admission Requirements:

  • Bachelor’s degree from an accredited institution
  • No GMAT required
  • 2.5 GPA or higher*

Courses

Explore the online MBA sports management curriculum

For the Master of Business Administration in Sport Administration degree, you must complete 11 courses totaling 33 credit hours, including 21 credit hours of core courses, nine credit hours of concentration courses and a three-credit-hour Strategic Management capstone course.

Duration: 7 Weeks weeks
Applies the statistical tools of hypothesis testing and regression analysis to practical business problems.
Duration: 7 Weeks weeks
Encompasses a comprehensive study of accounting information and its uses by professional managerial decision makers. Topics include areas in financial and managerial accounting and components of consolidated financial statements, cost and variance analysis, and budgeting.
Duration: 7 Weeks weeks
Presents applications of microeconomic and macroeconomic theory, tools, and principles as they relate to problems and decisions that confront managers of business and other organizations. Microeconomics topics include demand and supply analysis, production decisions, market structure, and input employment decisions. Macroeconomic topics include measurement of economic activity and performance, macromodels, economic policy, and international economic dynamics.
Duration: 7 Weeks weeks
Provides a fundamental understanding of the strategic impact of decisions relating to the design, production, operation, control, and delivery of goods, services, and technology in organizations by using quantitative tools and qualitative frameworks. Applications and case analyses are used to study operational value and cost, materials management and distribution, management of technologies, and management for continuous improvement. Course topics include process planning, monitoring, controlling and improvement; project management; and supply chain planning, management, and analytics.
Duration: 7 Weeks weeks
Focuses on the leadership roles and responsibilities of strategic managers and top-level managers who are responsible for setting organizational direction, enrolling employee commitment, identifying and managing organizational core competencies, establishing supportive organizational cultures, and ensuring organizational integrity.
Duration: 7 Weeks weeks
Explores the role of marketing in the development of organizational strategy. Topics include customer value creation, customer relationship management, international and domestic market opportunities and the competitive environment. Analytical tools and techniques will be introduced and applied in a variety of learning models to facilitate strategic marketing decisions.
Duration: 7 Weeks weeks
Applies analytical techniques to the firm’s investment, financing, and dividend decisions. Topics include capital budgeting, capital structure, short-, intermediate-, and long-term financing, asset valuation techniques, and introduction to finance theory and literature.
Duration: 7 Weeks weeks
Presents an in-depth analysis of the business and financial aspects of bidding for, and hosting, global sporting events. Areas of focus include: personnel, budgeting, sustainability, security risks, and fan engagement as it relates to the overall operation of sport events such as FIFA World Cup, Olympics, etc.
Duration: 7 Weeks weeks
Explores current issues in the sport industry, focusing on growth and reflection, through a case study intensive investigation.
Duration: 7 Weeks weeks
Focuses on the management of people in sport, esports, and recreation organizations, including policies, procedures, organizational structure, employee motivation, volunteer management, and organizational change.

This course fulfills the Culminating Experience requirement in the MBA program.

Duration: 7 Weeks weeks
Apply knowledge and skills developed in the graduate program in a realistic problem-solving environment. This capstone course is designed for MBA students nearing the end of their program. MGMT 5800 is restricted to students in the program.

“The ETSU College of Business and Technology is a place of opportunity for students. We are one of the few colleges in the country that combine business and technology programs, allowing students to pursue degrees that blend together diverse fields in exciting ways.”

Dr. Tony Pittarese | Dean of the College of Business and Technology, Professor of Computing Dean of the College of Business and Technology, Professor of Computing

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