Master of Business Administration with a Concentration in Business Analytics Online
Amplify the power of data to drive effective business initiatives and solve complex problems. This accelerated, AACSB-accredited MBA prepares you to rise as an in-demand business analytics leader.
Program Overview
Our Business Analytics MBA gives you a competitive edge
Strengthen your ability to meet strategic goals and objectives using cutting-edge analytical techniques and technology. The Master of Business Administration in Business Analytics is a career-boosting online program focused on real-world scenarios, giving you a solid understanding of both the theory and practice behind data-based decision-making, solutions, and processes. Fast-paced and affordable, this AACSB-accredited online MBA program will equip you with in-demand skillsets you can immediately apply in your career. Gain critical competencies and hands-on experience in both SQL and NoSQL data models.
ETSU is one of the few universities in the country to offer business and technology programs through one college, the College of Business and Technology. This synergistic structure has been in place for more than 20 years, giving you the benefit of our deeply rooted understanding of the convergence of business and technology.
As a graduate of this business analytics online master’s program, you will be prepared to:
- Define marketing analytics concepts and methods
- Distinguish between basic data structures and the quality of data sources
- Formulate relevant questions from raw data that align with the business’ strategy and evaluate the use of specific technologies and analytical techniques to meet organizational goals
- Differentiate between the strategic uses of quantitative methods for answering different business questions
- Investigate data and evaluate results using advanced marketing analytics technology solutions
- Identify key features and usage scenarios for SQL and NoSQL data models based on real-world scenarios
- Use tools and techniques for extracting, transforming, and loading data sets into different SQL and NoSQL database systems using internal and external data sources
- Retrieve data and answer exploratory and analytical questions using query languages and tools in different database systems
- Compare and contrast varied decision-support systems, design a decision-support system based on data models using organizational workflow and logic, and apply decisions based on organizational data models
- Develop dashboards based on organizational critical success factors and key performance indicators to effectively communicate with various stakeholder groups
- Define marketing analytics concepts and methods
- Distinguish between basic data structures and the quality of data sources
- Formulate relevant questions from raw data that align with the business’ strategy and evaluate the use of specific technologies and analytical techniques to meet organizational goals
- Differentiate between the strategic uses of quantitative methods for answering different business questions
- Investigate data and evaluate results using advanced marketing analytics technology solutions
- Identify key features and usage scenarios for SQL and NoSQL data models based on real-world scenarios
- Use tools and techniques for extracting, transforming, and loading data sets into different SQL and NoSQL database systems using internal and external data sources
- Retrieve data and answer exploratory and analytical questions using query languages and tools in different database systems
- Compare and contrast varied decision-support systems, design a decision-support system based on data models using organizational workflow and logic, and apply decisions based on organizational data models
- Develop dashboards based on organizational critical success factors and key performance indicators to effectively communicate with various stakeholder groups
Business analytics career opportunities:
- Senior Business Analyst
- Business Insight and Analytics Manager
- Business Intelligence Manager
- Senior Business Analyst
- Business Insight and Analytics Manager
- Business Intelligence Manager
Also available:
Choose from a variety of accredited MBA programs aligned with top-growth fields. View ETSU’s online MBA programs.
Accreditation
The College of Business and Technology at East Tennessee State University is accredited by AACSB International (AACSB). Fewer than 6% of the world’s schools offering business degree programs hold AACSB business accreditation.
Tuition
Explore our budget-friendly tuition
Benefit from the value and flexibility of East Tennessee State University’s online programs. Our budget-friendly tuition is paid by the course, with no large upfront expenses.
| Program | Per Credit Hour | Per Program* |
|---|---|---|
| In-State | $731 | $24,123 |
| eRate** | $890.50 | $32,058 |
*Courses in CSCI have additional fees associated. Tuition and fees subject to change by the ETSU Board of Trustees without notice. For more information regarding tuition and fees click here.
**eRate subject to verification. Visit: https://www.etsu.edu/its/policies/erate.php for more information.
Tuition breakdown:
Calendar
Take the next steps toward earning your degree
Start your journey toward career advancement as early as you like. We offer multiple start dates, so choose the one that best fits your schedule and get started on your online business analytics master’s.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall B | 10/20/25 | 10/1/25 | 10/8/25 | 10/17/25 | 10/18/25 | 12/4/25 | 7 weeks |
| Spring A | 1/20/26 | 12/1/25 | 12/8/25 | 1/17/26 | 1/18/26 | 3/6/26 | 7 weeks |
| Spring B | 3/9/26 | 2/1/26 | 2/8/26 | 3/6/26 | 3/7/26 | 4/30/26 | 7 weeks |
| Summer A | 5/18/26 | 4/1/26 | 4/8/26 | 5/15/26 | 5/16/26 | 7/2/26 | 7 weeks |
| Summer B | 7/6/26 | 6/1/26 | 6/8/26 | 7/3/26 | 7/4/26 | 8/21/26 | 7 weeks |
Now enrolling:
Take the next
steps toward earning your degree
Admissions
Gather these materials to apply to the MBA in Business Analytics
We’ve streamlined the admission process for the MBA – Business Analytics online program. Follow these steps to apply.
Following are the admission requirements for the ETSU MBA – Business Analytics online:
- Complete the online application
- Domestic – U.S. Citizens and U.S. Permanent Residents
- Global – Non-U.S. citizens/Permanent Residents competing the program outside the U.S.
- Pay a $55 (domestic)/$65 (global) nonrefundable application processing fee
- Bachelor’s degree from a regionally accredited institution (or equivalent) with a 2.5 (domestic)/3.0 U.S. equivalent (global) minimum cumulative GPA or higher
- Submit transcripts from any institution(s) where a bachelors degree was/will be awarded and any institutions where graduate level work attempted (even if no degree awarded or in a different field)
- Domestic school - Unofficial transcripts are preferred for the initial application and should be uploaded during the submission process. If you are admitted using unofficial transcript(s), you will need to provide an official transcript (including proof of degree) for any unofficial transcript(s) provided during the application process by the end of your first semester.
- International school – Must have official evaluation which includes a copy of the evaluated transcript sent from a NACES member evaluation company, such as WES Course-by-Course iCAP, ECE Course by Course, or The Evaluation Company Course Analysis sent directly from the company to ETSU Graduate School
- Submit transcripts from any institution(s) where a bachelors degree was/will be awarded and any institutions where graduate level work attempted (even if no degree awarded or in a different field)
- GMAT scores of 450 or higher sent directly to ETSU from GMAT testing service
- A GMAT waiver is available for both domestic and international students who meet one of the following conditions:
- Completion of another graduate degree
- Bachelor's degree from an AACSB-accredited business program with a 3.0 GPA or higher
- Bachelor’s degree from a non-AACSB-accredited business program with a 3.5 GPA or higher
- At least three years of post-undergraduate professional, full-time work experience. Candidates requesting a GMAT waiver for possessing at least three years of post-undergraduate professional, full-time work experience need to submit a CV or resume with their application
- A GMAT waiver is available for both domestic and international students who meet one of the following conditions:
- English Proficiency (if education outside the U.S.)
- Exempt if earned degree from U.S. institution by program start
- Exams
- TOEFL score of 550 (PBT), 79 (iBT) – Only official score reports accepted
- IELTS score of 6.5. Please arrange to have your official IELTS scores sent directly to ETSU Undergraduate Admissions or email your TRF number to [email protected] after submitting your application.
- PTE score of 53 – Only official score reports accepted
- Educated in English for minimum of four years at upper high school level or higher from a designated country listed here
- Will not be waived on application until acceptable official transcript evaluation received
- Employed in the United States for three years in an establishment(s) where all activities are conducted in English.
- Must provide a letter from the Human Resources department, or an authorized official, from each establishment certifying all activities are conducted in English and specifying dates of employment.
Official transcripts should be sent from the granting institutions to our Graduate School.
Email address: [email protected]
Mailing address:
East Tennessee State University
Graduate School
P.O. Box 70720
Johnson City, TN 37614-1710
*2.5 minimum GPA for domestic students and 3.0 minimum GPA for international students
Admission Requirements:
- Bachelor’s degree from an accredited institution
- GMAT waiver available
- 2.5 GPA or higher*
Courses
See what you will study in your MBA Business Analytics courses
For the online MBA Business Analytics program, you must complete 11 courses totaling 33 credit hours, including 21 credit hours of core courses, nine credit hours of concentration courses, and a three-credit hour Strategic Experience capstone course.
This course fulfills the Culminating Experience requirement in the MBA program.
“The ETSU College of Business and Technology is a place of opportunity for students. We are one of the few colleges in the country that combine business and technology programs, allowing students to pursue degrees that blend together diverse fields in exciting ways.”
