Master of Business Administration with a Concentration in Business Analytics Online
Amplify the power of data to drive effective business initiatives and solve complex problems. This accelerated, AACSB-accredited MBA prepares you to rise as an in-demand business analytics leader.
Program Overview
Our Business Analytics MBA gives you a competitive edge
Strengthen your ability to meet strategic goals and objectives using cutting-edge analytical techniques and technology. The Master of Business Administration in Business Analytics is a career-boosting online program focused on real-world scenarios, giving you a solid understanding of both the theory and practice behind data-based decision-making, solutions, and processes. Fast-paced and affordable, this AACSB-accredited online MBA program will equip you with in-demand skillsets you can immediately apply in your career. Gain critical competencies and hands-on experience in both SQL and NoSQL data models.
ETSU is one of the few universities in the country to offer business and technology programs through one college, the College of Business and Technology. This synergistic structure has been in place for more than 20 years, giving you the benefit of our deeply rooted understanding of the convergence of business and technology.
As a graduate of this online MBA business analytics program, you will be prepared to:
- Define marketing analytics concepts and methods
- Distinguish between basic data structures and the quality of data sources
- Formulate relevant questions from raw data that align with the business’ strategy and evaluate the use of specific technologies and analytical techniques to meet organizational goals
- Differentiate between the strategic uses of quantitative methods for answering different business questions
- Investigate data and evaluate results using advanced marketing analytics technology solutions
- Identify key features and usage scenarios for SQL and NoSQL data models based on real-world scenarios
- Use tools and techniques for extracting, transforming, and loading data sets into different SQL and NoSQL database systems using internal and external data sources
- Retrieve data and answer exploratory and analytical questions using query languages and tools in different database systems
- Compare and contrast varied decision-support systems, design a decision-support system based on data models using organizational workflow and logic, and apply decisions based on organizational data models
- Develop dashboards based on organizational critical success factors and key performance indicators to effectively communicate with various stakeholder groups
- Define marketing analytics concepts and methods
- Distinguish between basic data structures and the quality of data sources
- Formulate relevant questions from raw data that align with the business’ strategy and evaluate the use of specific technologies and analytical techniques to meet organizational goals
- Differentiate between the strategic uses of quantitative methods for answering different business questions
- Investigate data and evaluate results using advanced marketing analytics technology solutions
- Identify key features and usage scenarios for SQL and NoSQL data models based on real-world scenarios
- Use tools and techniques for extracting, transforming, and loading data sets into different SQL and NoSQL database systems using internal and external data sources
- Retrieve data and answer exploratory and analytical questions using query languages and tools in different database systems
- Compare and contrast varied decision-support systems, design a decision-support system based on data models using organizational workflow and logic, and apply decisions based on organizational data models
- Develop dashboards based on organizational critical success factors and key performance indicators to effectively communicate with various stakeholder groups
Business analytics career opportunities:
- Senior Business Analyst
- Business Insight and Analytics Manager
- Business Intelligence Manager
- Senior Business Analyst
- Business Insight and Analytics Manager
- Business Intelligence Manager
Also available:
Choose from a variety of accredited MBA programs aligned with top-growth fields. View ETSU’s online MBA programs.
Accreditation
The College of Business and Technology at East Tennessee State University is accredited by AACSB International (AACSB). Fewer than 6% of the world’s schools offering business degree programs hold AACSB business accreditation.
Tuition
Explore our budget-friendly tuition
Benefit from the value and flexibility of our online programs. Our budget-friendly tuition is paid by the course, with no large upfront expenses.
| Program | Per Credit Hour | Per Program* |
|---|---|---|
| In-State | $731 | $26,316 |
| eRate** | $890.50 | $32,058 |
*Courses in CSCI have additional fees associated. Tuition and fees subject to change by the ETSU Board of Trustees without notice. For more information regarding tuition and fees click here.
**eRate subject to verification. Visit: https://www.etsu.edu/its/policies/erate.php for more information.
Tuition breakdown:
Calendar
Note these important deadlines
Start your journey toward career advancement as early as you like. We offer multiple start dates, so choose the one that best fits your schedule.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Spring A | 1/21/25 | 12/1/24 | 12/8/24 | 1/17/25 | 1/18/25 | 3/7/25 | 7 weeks |
| Spring B | 3/10/25 | 2/1/25 | 2/8/25 | 3/7/25 | 3/8/25 | 5/1/25 | 7 weeks |
| Summer A | 5/19/25 | 4/1/25 | 4/8/25 | 5/16/25 | 5/17/25 | 7/2/25 | 7 weeks |
| Summer B | 7/7/25 | 6/1/25 | 6/8/25 | 7/4/25 | 7/5/25 | 8/22/25 | 7 weeks |
| Fall A | 10/26/25 | 8/1/25 | 7 weeks | ||||
| Fall B | 12/21/25 | 10/1/25 | 12/21/25 | 7 weeks |
Now enrolling:
Take the next
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Admissions
Gather these materials to apply to the MBA in Business Analytics
We’ve streamlined the admission process for the MBA – Business Analytics online program. Follow these steps to apply.
Domestic Student Admission Requirements:
Following are the admission requirements for the ETSU MBA – Business Analytics online:
- Complete the online application
- Pay a $55 nonrefundable application processing fee
- Submit transcripts from all colleges and universities you have attended. Unofficial transcripts are preferred for the initial application and should be uploaded during the submission process. If you are admitted, you will need to provide official transcripts (including proof of degree) by the end of your first semester.
- Bachelor’s degree from a regionally accredited institution with a 2.5 minimum cumulative GPA or higher
- GMAT scores of 450 or higher sent directly to ETSU from GMAT testing service
- GMAT waiver available if certain criteria are met. See below.
International Student Admission Requirements:
- Complete the online application
- Pay a $65 nonrefundable application processing fee
- Submit transcripts from all colleges and universities you have attended. Unofficial transcripts are preferred for the initial application and should be uploaded during the submission process. If you are admitted, you will need to provide official transcripts (including proof of degree) by the end of your first semester.
- Bachelor’s degree (or U.S. equivalent) with a 3.0 cumulative GPA or higher on a 4.0 scale
- English proficiency requirements: Only official score report accepted and must be received prior to transcript evaluation for U.S. equivalent GPA unless waived based on transcript. Transcript-based waivers not processed until transcripts with four years of education in an approved country received.
- TOEFL score of 550 (PBT), 79 (iBT)
- IELTS score of 6.5. Please arrange to have your official IELTS scores sent directly to ETSU Undergraduate Admissions.
- PTE score of 53
- Undergraduate degree from a U.S. institution
- Educated in English for minimum of four years at upper high school level or higher from a designated country listed here
- GMAT score of 450 or higher sent directly to ETSU from GMAT testing service
- GMAT waiver available if certain criteria are met. See below.
A GMAT waiver is available for both domestic and international students who meet one of the following conditions:
- Completion of another graduate degree
- Bachelor's degree from an AACSB-accredited business program with a 3.0 GPA or higher
- Bachelor’s degree from a non-AACSB-accredited business program with a 3.5 GPA or higher
- At least three years of post-undergraduate professional, full-time work experience. Candidates requesting a GMAT waiver for possessing at least three years of post-undergraduate professional, full-time work experience need to submit a CV or resume with their application.
- For International Students: Transcript-based waivers will only be processed once we have received and reviewed transcripts that demonstrate four years of education completed in an approved country.
Official transcripts and other documents should be sent from the granting institutions to our Graduate School.
Email address: [email protected]
Mailing address:
East Tennessee State University
Graduate School
P.O. Box 70720
Johnson City, TN 37614-1710
*2.5 minimum GPA for domestic students and 3.0 minimum GPA for international students
Admission Requirements:
- Bachelor’s degree from an accredited institution
- GMAT waiver available
- 2.5 GPA or higher*
Courses
See what you will study in your MBA Business Analytics courses
For the MBA – Business Analytics online program, you must complete 12 courses totaling 36 credit hours, including 24 credit hours of core courses, 9 credit hours of concentration courses, and a 3 credit hour Strategic Experience capstone course.
This course fulfills the Culminating Experience requirement in the MBA program.
“The ETSU College of Business and Technology is a place of opportunity for students. We are one of the few colleges in the country that combine business and technology programs, allowing students to pursue degrees that blend together diverse fields in exciting ways.”
