Master of Business Administration with a Concentration in Business Analytics Online

Amplify the power of data to drive effective business initiatives and solve complex problems. This accelerated, AACSB-accredited MBA prepares you to rise as an in-demand business analytics leader.

Next Apply Date: 8/1/24
Next Class Start Date: 8/26/24
Apply Now

Program Overview

Our Business Analytics MBA gives you a competitive edge

Strengthen your ability to meet strategic goals and objectives using cutting-edge analytical techniques and technology. The Master of Business Administration in Business Analytics is a career-boosting online program focused on real-world scenarios, giving you a solid understanding of both the theory and practice behind data-based decision-making, solutions, and processes. Fast-paced and affordable, this AACSB-accredited online MBA program will equip you with in-demand skillsets you can immediately apply in your career. Gain critical competencies and hands-on experience in both SQL and NoSQL data models.

ETSU is one of the few universities in the country to offer business and technology programs through one college, the College of Business and Technology. This synergistic structure has been in place for more than 20 years, giving you the benefit of our deeply rooted understanding of the convergence of business and technology.

As a graduate of this online MBA business analytics program, you will be prepared to:

  • Define marketing analytics concepts and methods
  • Distinguish between basic data structures and the quality of data sources
  • Formulate relevant questions from raw data that align with the business’ strategy and evaluate the use of specific technologies and analytical techniques to meet organizational goals
  • Differentiate between the strategic uses of quantitative methods for answering different business questions
  • Investigate data and evaluate results using advanced marketing analytics technology solutions
  • Identify key features and usage scenarios for SQL and NoSQL data models based on real-world scenarios
  • Use tools and techniques for extracting, transforming, and loading data sets into different SQL and NoSQL database systems using internal and external data sources
  • Retrieve data and answer exploratory and analytical questions using query languages and tools in different database systems
  • Compare and contrast varied decision-support systems, design a decision-support system based on data models using organizational workflow and logic, and apply decisions based on organizational data models
  • Develop dashboards based on organizational critical success factors and key performance indicators to effectively communicate with various stakeholder groups
  • Define marketing analytics concepts and methods
  • Distinguish between basic data structures and the quality of data sources
  • Formulate relevant questions from raw data that align with the business’ strategy and evaluate the use of specific technologies and analytical techniques to meet organizational goals
  • Differentiate between the strategic uses of quantitative methods for answering different business questions
  • Investigate data and evaluate results using advanced marketing analytics technology solutions
  • Identify key features and usage scenarios for SQL and NoSQL data models based on real-world scenarios
  • Use tools and techniques for extracting, transforming, and loading data sets into different SQL and NoSQL database systems using internal and external data sources
  • Retrieve data and answer exploratory and analytical questions using query languages and tools in different database systems
  • Compare and contrast varied decision-support systems, design a decision-support system based on data models using organizational workflow and logic, and apply decisions based on organizational data models
  • Develop dashboards based on organizational critical success factors and key performance indicators to effectively communicate with various stakeholder groups

Business analytics career opportunities:

  • Senior Business Analyst
  • Business Insight and Analytics Manager
  • Business Intelligence Manager
  • Senior Business Analyst
  • Business Insight and Analytics Manager
  • Business Intelligence Manager

Also available:

Choose from a variety of accredited MBA programs aligned with top-growth fields. View ETSU’s online MBA programs.

Total Tuition $25,128*
Duration As few as 12 months
Credit Hours 36

Accreditation

AACSB logo

The College of Business and Technology at East Tennessee State University is accredited by AACSB International (AACSB). Fewer than 6% of the world’s schools offering business degree programs hold AACSB business accreditation.

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Need More Information?

Call (833) 690-1228

Call (833) 690-1228

Tuition

Explore our budget-friendly tuition

Benefit from the value and flexibility of our online programs. Our budget-friendly tuition is paid by the course, with no large upfront expenses.

Tuition breakdown:

Total Tuition $25,128
Per Credit Hour $698

Go beyond ordinary


Since 1911, our purpose has been to develop a world-class environment that enhances student success and improves the quality of life for people in the region and beyond.

Start soon, finish faster


Our MBA options offer convenient, 100% online coursework so you can advance on your schedule while balancing your career, academics, and personal life. 

Calendar

Note these important deadlines

Start your journey toward career advancement as early as you like. We offer multiple start dates, so choose the one that best fits your schedule.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Summer A5/13/245/1/245/8/245/10/245/12/246/28/247 weeks
Summer B7/1/246/1/246/8/246/28/246/30/248/16/247 weeks
Fall A8/26/248/1/248/8/248/22/248/23/2410/11/247 weeks
Fall B10/21/2410/1/2410/8/2410/17/2410/18/2412/5/247 weeks
Spring A1/21/251/1/251/8/251/17/251/18/253/7/257 weeks
Spring B3/10/253/1/253/8/253/7/253/8/255/1/257 weeks
Summer A5/19/255/1/255/8/255/16/255/17/257/2/257 weeks
Summer B7/7/256/1/256/8/257/4/257/5/258/22/257 weeks

Now enrolling:

Apply Date 8/1/24
Class Starts 8/26/24

Take the next
steps toward earning your degree

Apply Now

Admissions

Gather these materials to apply to the MBA in Business Analytics

We’ve streamlined the admission process for the MBA – Business Analytics online program. Follow these steps to apply.

Admission Requirements:

  • Bachelor’s degree from an accredited institution
  • GMAT waiver available
  • 2.5 GPA or higher*

Courses

See what you will study in your MBA Business Analytics courses

For the MBA – Business Analytics online program, you must complete 12 courses totaling 36 credit hours, including 24 credit hours of core courses, 9 credit hours of concentration courses, and a 3 credit hour Strategic Experience capstone course.

Duration: 7 weeks
Applies the statistical tools of hypothesis testing and regression analysis to practical business problems.
Duration: 7 weeks
Encompasses a comprehensive study of accounting information and its uses by professional managerial decision makers. Topics include areas in financial and managerial accounting and components of consolidated financial statements, cost and variance analysis, and budgeting.
Duration: 7 weeks
Presents applications of microeconomic and macroeconomic theory, tools, and principles as they relate to problems and decisions that confront managers of business and other organizations. Microeconomics topics include demand and supply analysis, production decisions, market structure, and input employment decisions. Macroeconomic topics include measurement of economic activity and performance, macromodels, economic policy, and international economic dynamics.
Duration: 7 weeks
Provides a fundamental understanding of the strategic impact of decisions relating to the design, production, operation, control, and delivery of goods, services, and technology in organizations by using quantitative tools and qualitative frameworks. Applications and case analyses are used to study operational value and cost, materials management and distribution, management of technologies, and management for continuous improvement. Course topics include process planning, monitoring, controlling and improvement; project management; and supply chain planning, management, and analytics.
Duration: 7 weeks
Focuses on the leadership roles and responsibilities of strategic managers and top-level managers who are responsible for setting organizational direction, enrolling employee commitment, identifying and managing organizational core competencies, establishing supportive organizational cultures, and ensuring organizational integrity.
Duration: 7 weeks
Explores the role of marketing in the development of organizational strategy. Topics include customer value creation, customer relationship management, international and domestic market opportunities and the competitive environment. Analytical tools and techniques will be introduced and applied in a variety of learning models to facilitate strategic marketing decisions.
Duration: 7 weeks
Applies analytical techniques to the firm’s investment, financing, and dividend decisions. Topics include capital budgeting, capital structure, short-, intermediate-, and long-term financing, asset valuation techniques, and introduction to finance theory and literature.
Duration: 7 weeks
This course introduces students to strategic thinking and provides a framework for the entire program. It takes an executive perspective of general management. The course provides an understanding of the interdependence between the organization and its environment, with a focus on managing organizations in changing environments, maintaining legitimacy with diverse stakeholder groups, providing clear corporate direction, and ensuring the long-term survival and success of the enterprise.
Duration: 7 weeks
Provides students with limited technical backgrounds with fundamental knowledge required for further study in Data Analytics and Programming. Topics may include data modeling and structure, database query languages (SQL, NoSQL, and NewSQL), data transformation, and exploratory data analysis.
Duration: 7 weeks
Integrates data management, data visualization, and data modeling topics to expose students to model-based decision making.
Duration: 7 weeks
Examines strategic decision making driven by quantitative analysis. This course integrates data understanding, modeling, visualization, and interpretation with data driven decision making. Topics may include data acquisition, data management, analytic tools, and algorithms necessary to analyze business data.

This course fulfills the Culminating Experience requirement in the MBA program.

Duration: 7 weeks
Apply knowledge and skills developed in the graduate program in a realistic problem-solving environment. This capstone course is designed for provide M. B. A. students nearing the end of their program. MGMT 5800 is restricted to students in the program.

“The ETSU College of Business and Technology is a place of opportunity for students. We are one of the few colleges in the country that combine business and technology programs, allowing students to pursue degrees that blend together diverse fields in exciting ways.”

Dr. Tony Pittarese | Dean of the College of Business and Technology, Professor of Computing

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