Master of Business Administration Online

Reap the benefits of an AACSB-accredited MBA tailored to your specific goals and interests. Our multidisciplinary online program offers you maximum flexibility and individualized career relevancy.

Next Apply Date: 4/22/24
Next Class Start Date: 5/13/24
Apply Now

Program Overview

Advance your career with a general MBA online

Prepare for more senior business roles with the advanced competencies you will gain in ETSU’s Master of Business Administration online program. This affordable, fast-paced online MBA combines the recognized quality of an AACSB-accredited program with exceptional customization opportunities.

This career-relevant MBA general program will enhance your understanding of how accounting, finance, economics, operations, marketing, and management collaborate and contribute to enterprise growth. Develop broader or deeper knowledge of one or more in-demand areas of study by choosing from electives that span data analytics, cybersecurity, risk management, health care marketing, data-based marketing, brand development, social media, and more.

As a graduate of this online MBA program, you will be able to:

  • Demonstrate a deeper understanding of the cross-functionality of accounting, finance, economics, operations, marketing, and management
  • Utilize critical-thinking skills to make decisions and resolve issues
  • Apply leadership expertise toward business situations
  • Communicate effectively and persuasively using both oral and written modes of communication
  • Use quantitative literacy to analyze and solve real-world problems
  • Bring a global perspective to the understanding of business initiatives
  • Demonstrate a deeper understanding of the cross-functionality of accounting, finance, economics, operations, marketing, and management
  • Utilize critical-thinking skills to make decisions and resolve issues
  • Apply leadership expertise toward business situations
  • Communicate effectively and persuasively using both oral and written modes of communication
  • Use quantitative literacy to analyze and solve real-world problems
  • Bring a global perspective to the understanding of business initiatives

Business Administration Career opportunities:

  • General Manager
  • Business Analytics Manager
  • Supply Chain Manager
  • Sales Director
  • Financial Manager
  • Director of Marketing
  • General Manager
  • Business Analytics Manager
  • Supply Chain Manager
  • Sales Director
  • Financial Manager
  • Director of Marketing

Also available:

Choose from a variety of online MBA programs aligned with top-growth fields. View ETSU’s online business programs.

Total Tuition $25,128*
Duration As few as 12 months
Credit Hours 36

Accreditation

AACSB logo

The College of Business and Technology at East Tennessee State University is accredited by AACSB International (AACSB). Fewer than 6% of the world’s schools offering business degree programs hold AACSB business accreditation.

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Need More Information?

Call (833) 690-1228

Call (833) 690-1228

Tuition

Our affordable tuition makes fiscal sense

Benefit from the value and flexibility of our online programs. Our budget-friendly tuition is paid by the course, with no large upfront expenses.

Tuition breakdown:

Total Tuition $25,128*
Per Credit Hour $698

Go beyond ordinary


Since 1911, our purpose has been to develop a world-class environment that enhances student success and improves the quality of life for people in the region and beyond.

Start soon, finish faster


Our MBA options offer convenient, 100% online coursework so you can advance on your schedule while balancing your career, academics, and personal life. 

Calendar

Check the calendar to see how quickly you can begin

Start your journey toward career advancement as early as you like. We offer multiple start dates, so choose the one that best fits your schedule.

Now enrolling:

Apply Date 4/22/24
Class Starts 5/13/24

Take the next
steps toward earning your degree

Apply Now

Admissions

Follow these steps to apply to the general MBA

We’ve streamlined the admission process for the MBA general online program. Follow these steps to apply.

Admission Requirements:

  • Bachelor’s degree from an accredited institution
  • GMAT waiver available
  • 2.5 GPA or higher*

Courses

Customize your online MBA curriculum

For the MBA general online program, you must complete 12 courses totaling 36 credit hours, including 24 credit hours of core courses, 9 credit hours of electives, and a 3 credit hour Strategic Experience capstone course.

Duration: 7 weeks
Credit Hours: 3
Applies the statistical tools of hypothesis testing and regression analysis to practical business problems.
Duration: 7 weeks
Credit Hours: 3
Encompasses a comprehensive study of accounting information and its uses by professional managerial decision makers. Topics include areas in financial and managerial accounting and components of consolidated financial statements, cost and variance analysis, and budgeting.
Duration: 7 weeks
Credit Hours: 3
Presents applications of microeconomic and macroeconomic theory, tools, and principles as they relate to problems and decisions that confront managers of business and other organizations. Microeconomics topics include demand and supply analysis, production decisions, market structure, and input employment decisions. Macroeconomic topics include measurement of economic activity and performance, macromodels, economic policy, and international economic dynamics.
Duration: 7 weeks
Credit Hours: 3
Provides a fundamental understanding of the strategic impact of decisions relating to the design, production, operation, control, and delivery of goods, services, and technology in organizations by using quantitative tools and qualitative frameworks. Applications and case analyses are used to study operational value and cost, materials management and distribution, management of technologies, and management for continuous improvement. Course topics include process planning, monitoring, controlling and improvement; project management; and supply chain planning, management, and analytics.
Duration: 7 weeks
Credit Hours: 3
Focuses on the leadership roles and responsibilities of strategic managers and top-level managers who are responsible for setting organizational direction, enrolling employee commitment, identifying and managing organizational core competencies, establishing supportive organizational cultures, and ensuring organizational integrity.
Duration: 7 weeks
Credit Hours: 3
Explores the role of marketing in the development of organizational strategy. Topics include customer value creation, customer relationship management, international and domestic market opportunities and the competitive environment. Analytical tools and techniques will be introduced and applied in a variety of learning models to facilitate strategic marketing decisions.
Duration: 7 weeks
Credit Hours: 3
Applies analytical techniques to the firm’s investment, financing, and dividend decisions. Topics include capital budgeting, capital structure, short-, intermediate-, and long-term financing, asset valuation techniques, and introduction to finance theory and literature.
Duration: 7 weeks
Credit Hours: 3
This course introduces students to strategic thinking and provides a framework for the entire program. It takes an executive perspective of general management. The course provides an understanding of the interdependence between the organization and its environment, with a focus on managing organizations in changing environments, maintaining legitimacy with diverse stakeholder groups, providing clear corporate direction, and ensuring the long-term survival and success of the enterprise.
Choose three of the following courses:
Duration: 7 weeks
Credit Hours: 3
Provides students with limited technical backgrounds with fundamental knowledge required for further study in Data Analytics and Programming. Topics may include data modeling and structure, database query languages (SQL, NoSQL, and NewSQL), data transformation, and exploratory data analysis.
Duration: 7 weeks
Credit Hours: 3
Integrates data management, data visualization, and data modeling topics to expose students to model-based decision making.
Duration: 7 weeks
Credit Hours: 3
A survey of concerns related to system security in a networked environment. Topics include threats to system security; common software vulnerabilities; tools for attaching system security; tools for defending system security, including cryptographic utilities; recovering from security episodes; and the ethics of incident response.
Duration: 7 weeks
Credit Hours: 3
Prepares students to take on leadership roles in assuring data and operational security in support of an organization’s mission using cyber risk management strategies. Topics include various cybersecurity plan drivers such as budgeting, forecasting, the role of the organization’s mission, and return on investment.
Duration: 7 weeks
Credit Hours: 3
Explores industry standards and best practices used to assess organizational information security compliance, determine organizational information security maturity, and guide cybersecurity policy development and implementation.
Duration: 7 Weeks weeks
Credit Hours: 3
Provides a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis is placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.
Duration: 7 weeks
Credit Hours: 3
Examine marketing communications as a component in reaching and persuading internal and external stakeholders in health care. Topics may include marketing communication theory in health care, marketing channel selection, and developing marketing communications for diverse internal and external stakeholders.
Duration: 7 weeks
Credit Hours: 3
Examines strategic decision making driven by quantitative analysis. This course integrates data understanding, modeling, visualization, and interpretation with data driven decision making. Topics may include data acquisition, data management, analytic tools, and algorithms necessary to analyze business data.
Duration: 7 weeks
Credit Hours: 3
Explores basics of Search Engine Optimization (SEO) and search engine advertising. Topics include but are not limited to: search engines operation, consumer search, pay-per-click search, sponsored links, site optimization, social media and search engine metrics. Additionally, the course includes how SEO fits into a successful market strategy.

This course fulfills the Culminating Experience requirement in the MBA program.

Duration: 7 weeks
Credit Hours: 3
Apply knowledge and skills developed in the graduate program in a realistic problem-solving environment. This capstone course is designed for provide M. B. A. students nearing the end of their program. MGMT 5800 is restricted to students in the program.
quotes icon

“The ETSU College of Business and Technology is a place of opportunity for students. We are one of the few colleges in the country that combine business and technology programs, allowing students to pursue degrees that blend together diverse fields in exciting ways.”

Dr. Tony Pittarese | Dean of the College of Business and Technology, Professor of Computing

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