Master of Business Administration with a Concentration in Health Care Marketing Online

Prepare to bring creative strategy to the health care industry as a marketing professional who integrates communication, analytics, and elements of patient care into your role.

Next Apply Date: 4/22/24
Next Class Start Date: 5/13/24
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Program Overview

Our 100% online MBA health care marketing degree at a glance

The 100% online Master of Business Administration with a Concentration in Health Care Marketing program combines digital marketing prowess with advanced business principles. Specialized health care marketing manager curriculum focuses on utilizing social media, video, and behavioral targeting as tools to help establish brands; marketing information systems specific to health care services and products; and communication as a component in reaching and persuading stakeholders.

You will also explore a series of core business administration topics that enhance your understanding of data analysis, directing organizations in evolving environments, project management, and strategic leadership. Apply your knowledge to real-world, problem-solving scenarios in the experiential capstone of this AACSB-accredited MBA health care marketing program.

As a graduate of this online MBA health care marketing program, you will be prepared to:

  • Evaluate and measure elements involved in health care advertising
  • Understand major concepts and principles in the functional areas of health care marketing
  • Present ideas in written and/or oral form geared to specific targeted audiences who utilize health care services
  • Develop health care marketing plans to reach diverse audiences
  • Explain marketing communication theory in health care
  • Develop marketing communications for diverse internal and external stakeholders
  • Determine appropriate marketing channel selection
  • Formulate ethical marketing communications
  • Produce effective marketing communication plans for each target audience
  • Evaluate and measure elements involved in health care advertising
  • Understand major concepts and principles in the functional areas of health care marketing
  • Present ideas in written and/or oral form geared to specific targeted audiences who utilize health care services
  • Develop health care marketing plans to reach diverse audiences
  • Explain marketing communication theory in health care
  • Develop marketing communications for diverse internal and external stakeholders
  • Determine appropriate marketing channel selection
  • Formulate ethical marketing communications
  • Produce effective marketing communication plans for each target audience

Health care marketing career opportunities:

  • Hospital System Marketing Manager
  • Medical and Health Services Manager
  • Pharmaceutical Project Manager
  • Medical Practice Manager
  • Hospital System Marketing Manager
  • Medical and Health Services Manager
  • Pharmaceutical Project Manager
  • Medical Practice Manager

Also available:

Choose from a variety of MBA programs aligned with top-growth fields. View ETSU’s online business programs.

Total Tuition $25,128*
Duration As few as 12 months
Credit Hours 36

Accreditation

AACSB logo

The College of Business and Technology at East Tennessee State University is accredited by AACSB International (AACSB). Fewer than 6% of the world’s schools offering business degree programs hold AACSB business accreditation.

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Need More Information?

Call (833) 690-1228

Call (833) 690-1228

Tuition

Invest in your future with our online health care marketing MBA

Benefit from the value and flexibility of our online programs. Our budget-friendly tuition is paid by the course, with no large upfront expenses.

Tuition breakdown:

Total Tuition $25,128
Per Credit Hour $698

Go beyond ordinary


Since 1911, our purpose has been to develop a world-class environment that enhances student success and improves the quality of life for people in the region and beyond.

Start soon, finish faster


Our MBA options offer convenient, 100% online coursework so you can advance on your schedule while balancing your career, academics, and personal life. 

Calendar

View key dates and deadlines

Start your journey toward career advancement as early as you like. We offer multiple start dates, so choose the one that best fits your schedule.

TermStart DateApp DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineClass End DateTerm Length
Spring B3/4/242/19/242/26/243/8/243/3/244/26/247 weeks
Summer A5/13/244/22/244/29/225/10/245/12/246/28/247 weeks
Summer B7/1/246/10/246/17/246/28/246/30/248/16/247 weeks
Fall A8/26/248/5/248/12/248/22/248/23/2410/11/247 weeks
Fall B10/21/249/30/2410/7/2410/17/2410/18/2412/6/247 weeks

Now enrolling:

Apply Date 4/22/24
Class Starts 5/13/24

Take the next
steps toward earning your degree

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Admissions

Application requirements for our online health care marketing MBA program

We’ve streamlined the admission process for the online MBA in Healthcare Marketing program. Follow these steps to apply.

Admission Requirements:

  • Bachelor’s degree from an accredited institution
  • GMAT waiver available
  • 2.5 GPA or higher*

Courses

Browse the curriculum for this online MBA program

For the MBA – Health Care Marketing online program, you must complete 12 courses totaling 36 credit hours, including 24 credit hours of core courses, 9 credit hours of concentration courses, and a 3 credit hour Strategic Experience capstone course.

Duration: 7 weeks
Credit Hours: 3
Applies the statistical tools of hypothesis testing and regression analysis to practical business problems.
Duration: 7 weeks
Credit Hours: 3
Encompasses a comprehensive study of accounting information and its uses by professional managerial decision makers. Topics include areas in financial and managerial accounting and components of consolidated financial statements, cost and variance analysis, and budgeting.
Duration: 7 weeks
Credit Hours: 3
Presents applications of microeconomic and macroeconomic theory, tools, and principles as they relate to problems and decisions that confront managers of business and other organizations. Microeconomics topics include demand and supply analysis, production decisions, market structure, and input employment decisions. Macroeconomic topics include measurement of economic activity and performance, macromodels, economic policy, and international economic dynamics.
Duration: 7 weeks
Credit Hours: 3
Provides a fundamental understanding of the strategic impact of decisions relating to the design, production, operation, control, and delivery of goods, services, and technology in organizations by using quantitative tools and qualitative frameworks. Applications and case analyses are used to study operational value and cost, materials management and distribution, management of technologies, and management for continuous improvement. Course topics include process planning, monitoring, controlling and improvement; project management; and supply chain planning, management, and analytics.
Duration: 7 weeks
Credit Hours: 3
Focuses on the leadership roles and responsibilities of strategic managers and top-level managers who are responsible for setting organizational direction, enrolling employee commitment, identifying and managing organizational core competencies, establishing supportive organizational cultures, and ensuring organizational integrity.
Duration: 7 weeks
Credit Hours: 3
Explores the role of marketing in the development of organizational strategy. Topics include customer value creation, customer relationship management, international and domestic market opportunities and the competitive environment. Analytical tools and techniques will be introduced and applied in a variety of learning models to facilitate strategic marketing decisions.
Duration: 7 weeks
Credit Hours: 3
Applies analytical techniques to the firm’s investment, financing, and dividend decisions. Topics include capital budgeting, capital structure, short-, intermediate-, and long-term financing, asset valuation techniques, and introduction to finance theory and literature.
Duration: 7 weeks
Credit Hours: 3
This course introduces students to strategic thinking and provides a framework for the entire program. It takes an executive perspective of general management. The course provides an understanding of the interdependence between the organization and its environment, with a focus on managing organizations in changing environments, maintaining legitimacy with diverse stakeholder groups, providing clear corporate direction, and ensuring the long-term survival and success of the enterprise.
Duration: 7 Weeks weeks
Credit Hours: 3
Provides a basic theoretical and practical knowledge of marketing as applied to the health care industry. Emphasis is placed on the emergence of marketing’s importance in the health care industry, developing marketing information systems, and making marketing decisions in a health care context.
Duration: 7 weeks
Credit Hours: 3
Examine marketing communications as a component in reaching and persuading internal and external stakeholders in health care. Topics may include marketing communication theory in health care, marketing channel selection, and developing marketing communications for diverse internal and external stakeholders.
Duration: 7 weeks
Credit Hours: 3
Explores basics of Search Engine Optimization (SEO) and search engine advertising. Topics include but are not limited to: search engines operation, consumer search, pay-per-click search, sponsored links, site optimization, social media and search engine metrics. Additionally, the course includes how SEO fits into a successful market strategy.

This course fulfills the Culminating Experience requirement in the MBA program.

Duration: 7 weeks
Credit Hours: 3
Apply knowledge and skills developed in the graduate program in a realistic problem-solving environment. This capstone course is designed for provide M. B. A. students nearing the end of their program. MGMT 5800 is restricted to students in the program.
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“The ETSU College of Business and Technology is a place of opportunity for students. We are one of the few colleges in the country that combine business and technology programs, allowing students to pursue degrees that blend together diverse fields in exciting ways.”

Dr. Tony Pittarese | Dean of the College of Business and Technology, Professor of Computing

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