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Top 6 Careers for General MBA Graduates: Opportunities With an Online Degree From ETSU

Earning a Master of Business Administration (MBA) can open the door to leadership roles in nearly every industry. With strong business, management and problem-solving skills, graduates are well positioned to tackle complex challenges and lead teams with confidence.

The MBA online program from East Tennessee State University (ETSU) prepares students for a broad range of in-demand positions. The program builds knowledge in core areas like finance, marketing, operations and analytics, helping graduates qualify for roles in management and strategic planning.

Here are six top jobs for MBA graduates to consider:

1. General Manager

General managers (GMs) oversee the daily operations of an organization or a specific business unit. They set goals, monitor performance, lead teams and collaborate across departments to enhance productivity and profitability.

According to the U.S. Bureau of Labor Statistics, the median annual salary for general and operations managers is $129,330. As companies look for leaders who understand how to balance strategic planning with hands-on operations, an MBA can provide the knowledge and leadership skills needed to stand out.

2. Business Analytics Manager

Business analytics managers are becoming increasingly valuable as companies continue to gather and rely on data. These professionals transform raw data into actionable insights that help enable executives to make informed decisions. They work closely with data scientists, analysts and stakeholders to identify trends, evaluate business performance and suggest strategic changes. The median salary for a business analytics manager in the United States is $135,700, according to the BLS.

With demand growing across industries like finance, healthcare and technology, this role offers strong earning potential and career growth. The ETSU MBA program builds essential skills in analytical thinking, data interpretation and strategic decision-making — preparing graduates to confidently step into this data-driven leadership role.

3. Supply Chain Manager

A supply chain manager ensures products move smoothly from suppliers to customers. This role involves managing inventory, negotiating with vendors, coordinating shipments and improving logistics processes.

The median salary for a supply chain manager is $125,505 in the United States. As global commerce becomes increasingly complex, supply chain leaders who can effectively manage costs, efficiency and sustainability are in high demand. An MBA provides the broad business background needed to handle these responsibilities effectively.

4. Sales Director

Sales directors develop strategies to drive revenue and lead teams to meet sales targets. They analyze market trends, create pricing strategies and collaborate closely with marketing and product development teams to align business objectives.

Financial compensation for sales directors can vary significantly depending on factors like experience, industry and location. The average base salary for this role in the U.S. is $152,043 per year. While most sales directors earn between $110,000 and $120,000 per year, those at the top of the field can make more than $200,000.

5. Financial Manager

Financial managers are responsible for a company’s financial health. They create reports, manage budgets, analyze trends and guide leadership on critical investment and cost-saving decisions. This role may also involve risk management and financial planning.

According to the Bureau of Labor Statistics, in 2024, the median annual salary for financial managers was $161,700. Job growth in this field is strong, with employment expected to increase by 17% through 2033 — faster than the average. Business leaders with an MBA often have a competitive edge when applying for these high-paying finance roles.

6. Director of Marketing

Directors of marketing lead branding, advertising and promotional efforts. They oversee campaigns, analyze market data, and guide creative teams to build awareness and attract customers. This role requires strong communication and decision-making skills, along with an understanding of consumer behavior and digital marketing tools. Marketing directors also manage budgets and may present plans to senior executives.

The average annual salary of marketing directors in the United States is $111,922, but these wages can vary significantly depending on where you live. For example, that average increases slightly to $113,097 for marketing directors in Nashville, but it drops to $76,163 for marketing directors in Boise, Idaho.

What Kind of Jobs Can You Get With an MBA?

The six careers listed above are just some of the high-level opportunities available to graduates of the ETSU MBA program. Whether you’re looking to lead a team, manage financial operations or shape business strategy with data, an MBA gives you the tools to take the next step.

Professionals with an MBA often earn higher salaries and qualify for leadership roles more quickly than their peers. The online Master of Business Administration from East Tennessee State University is designed to help you get there — with the flexibility to earn your degree while continuing to work. If you’re ready to move your career forward, explore how an MBA can help you land one of the best business degrees.

Learn more about ETSU’s online MBA program.

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