Master of Business Administration with a Concentration in Health Care Marketing Online
Prepare to bring creative strategy to the health care industry as a marketing professional who integrates communication, analytics, and elements of patient care into your role.
Program Overview
Our 100% online MBA health care marketing degree at a glance
The 100% online Master of Business Administration with a Concentration in Health Care Marketing program combines digital marketing prowess with advanced business principles. Specialized health care marketing manager curriculum focuses on utilizing social media, video, and behavioral targeting as tools to help establish brands; marketing information systems specific to health care services and products; and communication as a component in reaching and persuading stakeholders.
You will also explore a series of core business administration topics that enhance your understanding of data analysis, directing organizations in evolving environments, project management, and strategic leadership. Apply your knowledge to real-world, problem-solving scenarios in the experiential capstone of this AACSB-accredited MBA health care marketing program.
As a graduate of this online MBA health care marketing program, you will be prepared to:
- Evaluate and measure elements involved in health care advertising
- Understand major concepts and principles in the functional areas of health care marketing
- Present ideas in written and/or oral form geared to specific targeted audiences who utilize health care services
- Develop health care marketing plans to reach diverse audiences
- Explain marketing communication theory in health care
- Develop marketing communications for diverse internal and external stakeholders
- Determine appropriate marketing channel selection
- Formulate ethical marketing communications
- Produce effective marketing communication plans for each target audience
- Evaluate and measure elements involved in health care advertising
- Understand major concepts and principles in the functional areas of health care marketing
- Present ideas in written and/or oral form geared to specific targeted audiences who utilize health care services
- Develop health care marketing plans to reach diverse audiences
- Explain marketing communication theory in health care
- Develop marketing communications for diverse internal and external stakeholders
- Determine appropriate marketing channel selection
- Formulate ethical marketing communications
- Produce effective marketing communication plans for each target audience
Health care marketing career opportunities:
- Hospital System Marketing Manager
- Medical and Health Services Manager
- Pharmaceutical Project Manager
- Medical Practice Manager
- Hospital System Marketing Manager
- Medical and Health Services Manager
- Pharmaceutical Project Manager
- Medical Practice Manager
Also available:
Choose from a variety of MBA programs aligned with top-growth fields. View ETSU’s online business programs.
Accreditation
The College of Business and Technology at East Tennessee State University is accredited by AACSB International (AACSB). Fewer than 6% of the world’s schools offering business degree programs hold AACSB business accreditation.
Tuition
Invest in your future with our online health care marketing MBA
ETSU offers some of the most affordable and flexible online programs in Tennessee. Our budget-friendly tuition is paid by the course, with no large up-front expenses.
| Program | Per Credit Hour | Per Program* |
|---|---|---|
| In-State | $731 | $24,123 |
| E-Rate** | $890.50 | $29,386.50 |
*Courses in CSCI have additional fees associated. Tuition and fees subject to change by the ETSU Board of Trustees without notice. For more information regarding tuition and fees click here.
**E-Rate subject to verification. Visit: https://www.etsu.edu/its/policies/erate.php for more information.
Tuition breakdown:
Calendar
Take the next steps toward earning your degree
Start your journey toward career advancement as early as you like. We offer multiple start dates, so choose the one that best fits your schedule.
| Term | Start Date | App Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Class End Date | Term Length |
|---|---|---|---|---|---|---|---|
| Fall B | 10/20/25 | 10/1/25 | 10/8/25 | 10/17/25 | 10/18/25 | 12/4/25 | 7 weeks |
| Spring A | 1/20/26 | 12/1/25 | 12/8/25 | 1/17/26 | 1/18/26 | 3/6/26 | 7 weeks |
| Spring B | 3/9/26 | 2/1/26 | 2/8/26 | 3/6/26 | 3/7/26 | 4/30/26 | 7 weeks |
| Summer A | 5/18/26 | 4/1/26 | 4/8/26 | 5/15/26 | 5/16/26 | 7/2/26 | 7 weeks |
| Summer B | 7/6/26 | 6/1/26 | 6/8/26 | 7/3/26 | 7/4/26 | 8/21/26 | 7 weeks |
Now enrolling:
Take the next
steps toward earning your degree
Admissions
Application requirements for our online health care marketing MBA program
We’ve streamlined the admission process for the online MBA in Health Care Marketing program. Follow these steps to apply.
Following are the admission requirements for the ETSU MBA – Health Care Marketing online:
- Complete the online application
- Domestic – U.S. Citizens and U.S. Permanent Residents
- Global – Non-U.S. citizens/Permanent Residents completing the program outside the U.S.
- Pay a $55 (domestic)/$65 (global) nonrefundable application processing fee
- Bachelor’s degree from a regionally accredited institution (or equivalent) with a 2.5 (domestic)/3.0 U.S. equivalent (global) minimum cumulative GPA or higher
- Submit transcripts from any institution(s) where a bachelors degree was/will be awarded and any institutions where graduate level work attempted (even if no degree awarded or in a different field)
- Domestic school - Unofficial transcripts are preferred for the initial application and should be uploaded during the submission process. If you are admitted using unofficial transcript(s), you will need to provide an official transcript (including proof of degree) for any unofficial transcript(s) provided during the application process by the end of your first semester.
- International school – Must have official evaluation which includes a copy of the evaluated transcript sent from a NACES member evaluation company, such as WES Course-by-Course iCAP, ECE Course by Course, or The Evaluation Company Course Analysis sent directly from the company to ETSU Graduate School
- Submit transcripts from any institution(s) where a bachelors degree was/will be awarded and any institutions where graduate level work attempted (even if no degree awarded or in a different field)
- GMAT scores of 450 or higher sent directly to ETSU from GMAT testing service
- A GMAT waiver is available for both domestic and international students who meet one of the following conditions:
- Completion of another graduate degree
- Bachelor's degree from an AACSB-accredited business program with a 3.0 GPA or higher
- Bachelor’s degree from a non-AACSB-accredited business program with a 3.5 GPA or higher
- At least three years of post-undergraduate professional, full-time work experience. Candidates requesting a GMAT waiver for possessing at least three years of post-undergraduate professional, full-time work experience need to submit a CV or resume with their application
- A GMAT waiver is available for both domestic and international students who meet one of the following conditions:
- English Proficiency (if education outside the U.S.)
- Exempt if earned degree from U.S. institution by program start
- Exams
- TOEFL score of 550 (PBT), 79 (iBT) – Only official score reports accepted
- IELTS score of 6.5. Please arrange to have your official IELTS scores sent directly to ETSU Undergraduate Admissions or email your TRF number to [email protected] after submitting your application.
- PTE score of 53 – Only official score reports accepted
- Educated in English for minimum of four years at upper high school level or higher from a designated country listed here
- Will not be waived on application until acceptable official transcript evaluation received
- Employed in the United States for three years in an establishment(s) where all activities are conducted in English.
- Must provide a letter from the Human Resources department, or an authorized official, from each establishment certifying all activities are conducted in English and specifying dates of employment.
Official transcripts should be sent from the granting institutions to our Graduate School.
Email address: [email protected]
Mailing address:
East Tennessee State University
Graduate School
P.O. Box 70720
Johnson City, TN 37614-1710
*2.5 minimum GPA for domestic students and 3.0 minimum GPA for international students
Admission Requirements:
- Bachelor’s degree from an accredited institution
- GMAT waiver available
- 2.5 GPA or higher*
Courses
Browse the curriculum for this online MBA program
For the MBA – Health Care Marketing online program, you must complete 11 courses totaling 33 credit hours, including 21 credit hours of core courses, nine credit hours of concentration courses, and a three-credit hour Strategic Experience capstone course.
This course fulfills the Culminating Experience requirement in the MBA program.
“The ETSU College of Business and Technology is a place of opportunity for students. We are one of the few colleges in the country that combine business and technology programs, allowing students to pursue degrees that blend together diverse fields in exciting ways.”
